A business coach, without proven systems and frameworks that they can provide their clients with, is essentially just a cheerleader.
Motivation and accountability are a huge part of being a business coach. You are there to ensure that your client is continuously making progress and working towards their goals. The coach must keep their client motivated and excited to work hard and progress.
But that’s not all you should be…
Issues arise if you set out goals for your client, but don’t provide any actionable plans for your client to achieve those goals.
For example:
You set your client the goal to increase their profit margin by the end of the month. You can motivate them and hold them accountable all month, but essentially you’re not helping them achieve their goals. This is because you haven’t guided them in how they’re supposed to increase that profit margin.
Then if your client ends up failing to make progress, they will look to you as failing to be a good coach. This will result in you losing clients rather than keeping them for the long-term.
At first, it might seem great for the client to have someone stroke their ego and back up their opinions. But that is not what a coach is there for. As a coach, you need to challenge your client if you want to bring about a higher level of success.
Without pushing your client out of their comfort zone, and showing them new ways of doing things, they are never going to achieve the success they are searching for.
A business coach, without proven systems and frameworks that they can provide their clients with, is essentially just a cheerleader. You might be great at motivation, but you’re not being helpful when it comes to actually achieving change in your client’s life.
It is so important as a coach that you have proven frameworks that achieve results time and time again, that you can provide your clients with. Many coaches take years to create these frameworks, through a process of trial and error.
This is why it is hugely valuable to join a partnership or franchise that has these frameworks already built for you. Depending on the flexibility of the partnership you join you can then alter and change them to suit your client and your coaching style, while still ensuring that you achieve results.
At the end of the day, the action plan you provide your client with is the most important part of the coaching process. Once you have laid down the groundwork you can then focus on the accountability and motivation process.
