Is it suitable to join the Business Coach Academy Certified Partner Programme if you want to focus on consulting?

The simple answer is that our course works just fine for consulting.

A huge part of the Profit System and the tools actually lean towards consulting. In the course certification training, it’s all about how you coach clients how you get them positioning their goals and aligning it to their lifestyle.

Coaching vs Consulting

Our challenge to you – If you are thinking about just doing consulting you might still want to start with the angle of coaching because coaching tends to create a longer client relationship.

So even though you will be labelled as a coach, you can still bring a lot of consulting into your sessions which will be very valuable. If you start with the coaching framework as we show you how in our Partner Programme, you will be able to keep that client for a much longer time.

We would recommend this because it takes a lot of time and energy to market yourself and find clients, so once you have them, try and hold on for as long as possible.

Position yourself as a coach not a consultant

If you go in as a consultant from the very beginning and assist your client with one specific problem, then you are already limiting the relationship. It’s very difficult to pivot yourself out of this consulting contract into coaching.

When you look at the ICF studies on this you will find that 96% of coaches offer some other form of services, and consulting is the largest part of these. 60% of coaches actually offer consulting as an extra service.

But we would always recommend that you position yourself as a coach first and add consulting on, which is exactly what our certified partners do.

This is why we teach the coaching first in the core 9-weeks Then the profit system is all the extra consulting parts on top of this. Rather than going in as a consultant and trying to work your way into being a coach.


Even though we are branded as a Coaching Certification you still have access to all the same information and all the same tools you will need for consulting. So if you do just want to stick to being a consultant, then this course can still work really well for you.

Zander Woodford-Smith

Founder Business Coach Academy, Co-Author International Best Seller "Better Business, Better Life, Better World. Coaching Tools used by over 20,000 people.

View all posts