On the Success Intro Calls, I keep getting asked a question about the split between marketing and delivering coaching. Often coaches feel unsure about how many hours they should be working to be successful.

So here’s my share about how I split my time when I was growing my coaching business…

I looked at how many hours I wanted to be coaching and allocated the time into my diary.

How many hours should I be coaching?

Starting out

At any time I did not have a coaching client to work with, I used the time to work on marketing to get a client. So initially when I started this, I allocated 40 hours of coaching per week. 

When I had 1 client, it worked out that I did 1-hour coaching weekly plus 39 hours marketing as I had 39 hours of the desired coaching, not yet booked up. 

20 clients meant I did 20 hours of coaching and 20 hours of marketing. When I was at full capacity, 40 hours of coaching, I still did a couple of hours of marketing every week.

Never switch off your marketing completely, even when you have a lot of clients. Turn it down, never off. Keep consistent marketing. You never know when you might lose a client and need to have some leads to fall back on.

I actually got to 47 clients which I do not recommend. It was too many and with hindsight, I ought to have put some into a Mastermind group instead. Always learning!

Established Coach

My own experience and having worked with hundreds of coaches, 12 – 15 private portfolio 1:1 clients plus a Mastermind group gives you a great income. I was making over £250k a year whilst still having time for your own fun life. You can deliver this in 3 days a week plus 4-5 hours of marketing per week, once you are established.

Initially, it takes more marketing effort to gain traction and momentum.

I hope this answer has given you some more insight into the question, “how should a coach spend their time?”.

Pam Featherstone

Pam is a world-renowned, multi-award-winning, business coach, entrepreneur, global trainer, speaker and author. She has over 36 years of experience in entrepreneurship, management, and business planning.

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